Prof. Peter Theuns is a full time professor of statistics and ethics at the Faculty of Psychology and Education sciences at the Vrije Universiteit Brussel, he is a clinical psychologist with training in management. Currently he is head of the Psychology Department. His research is on measuring subjective concepts like subjective wellbeing, Quality of Life, sleepiness and such. Other research interests are in ethical reasoning: how different elements in an ethical dilemma contribute when deciding among alternatives with different impacts on patients, self, and others. Peter Theuns is a co-founder of BRUCC.